Case Study: School Outlet boosts organic traffic and B2B leads with Optimum7

School Outlet boosts organic traffic and reduces cart abandonment with Optimum7

School Outlet, a B2B and B2C retailer of school and classroom furniture, was struggling with low online visibility and a lack of B2B leads. They engaged the vendor Optimum7 for help with a website redesign and to increase traffic and eCommerce sales.

Optimum7 implemented a comprehensive strategy involving SEO optimization, a content marketing campaign, and custom programming. This included integrating Zoho CRM, creating a session ID for tracking phone orders, and adding an advanced product filter and a quoting process pop-up. These solutions from Optimum7 led to a significant reduction in cart abandonment and a notable increase in qualified B2B leads.

School Outlet