Case Study: Potomac Beads boosts repeat purchases with Optimum7's advanced search and filter functionality

Potomac Beads improves repeat purchases with Optimum7 in 10 minutes

Potomac Beads, an online jewelry making supplies retailer, needed to improve its eCommerce user experience. Their Volusion store's lack of organization made it difficult for customers to find specific products, creating a major obstacle to sales. To address this challenge, they partnered with vendor Optimum7 for a custom development solution.

Optimum7 implemented an Advanced Search and Filter functionality for the site. This included an advanced search bar with real-time autocomplete results and custom, collapsible filters on category pages that worked without reloading. The solution streamlined the shopping experience, allowing users to instantly find their desired products. While specific metrics were not provided in the text, the project successfully achieved its objective of improving eCommerce UX to support the client's expansion.

Potomac Beads