Case Study: Pool Depo achieves 160% monthly sales growth with Optimum7

Pool Depo grows monthly online sales 160% with Optimum7

Pool Depo, an online retailer of pool equipment, faced the challenge of scaling its ecommerce growth in a highly competitive market. With limited site authority, aggressive competition in search results, and a catalog lacking optimized support content, they struggled to convert high-intent traffic into revenue. They partnered with the digital marketing agency Optimum7 for a comprehensive strategy involving technical SEO, strategic content, and performance marketing.

Optimum7 revitalized core category pages, created dedicated brand landing pages to capture high-intent searches, and built an authority-focused content library. They also optimized the Google Shopping feed and campaign structure for greater efficiency. As a result, Pool Depo's monthly online sales increased by 160%, and they saw a 535% increase in AI-driven referral traffic, building a sustainable growth engine.

Pool Depo