Case Study: Otto Tiles achieves a stable WooCommerce-to-Shopify migration with zero downtime with Optimum7

Otto Tiles migrates 3,039 orders to Shopify with Optimum7

Otto Tiles, an eCommerce retailer operating separate US and UK stores on WooCommerce, faced challenges with platform instability, plugin dependencies, and maintaining consistency across its two storefronts. They partnered with vendor Optimum7 to execute a high-stakes migration to Shopify with the non-negotiable goals of zero data loss, zero SEO impact, and zero operational downtime.

Optimum7 successfully migrated both live stores to Shopify, transferring 3,039 historical orders, 1,541 customer records, and 285 products with complete accuracy. The implementation included comprehensive 301 redirects to preserve all SEO rankings and a fully configured platform ready for transactions. The result for Otto Tiles was a stable, scalable foundation with no data loss, no disruption to organic visibility, and a significant reduction in ongoing maintenance overhead, positioning the business for efficient growth.

Otto Tiles