Case Study: Omnimax USA achieves a seamless B2B migration to BigCommerce with Optimum7

Omnimax USA LLC migrates 2,000+ customer accounts to BigCommerce B2B Edition with Optimum7

Omnimax USA LLC, a wholesale office furniture distributor, faced the challenge of migrating its complex ecommerce operation to a new platform without disrupting its live business. Their deep catalog, account-level pricing tiers, and significant organic search equity required a meticulous data transfer. They engaged vendor Optimum7 to execute a full migration to BigCommerce B2B Edition.

Optimum7 executed a structured data migration across five key workstreams: orders, customer accounts, products, content, and URLs. This preserved thousands of orders, over 2,000 customer accounts with their pricing tiers, and over 1,000 products with all variants. A comprehensive 301 redirect strategy protected all organic search visibility. As a result, Omnimax launched on BigCommerce with its wholesale operations fully intact, providing customers with correct pricing and a familiar experience from day one.

Omnimax USA LLC