Case Study: Magnum Ballistics launches a custom BigCommerce storefront with Optimum7

Magnum Ballistics launches BigCommerce with Optimum7, migrating fewer than 5,000 records and 55 emails

Magnum Ballistics, a firearms retailer, faced limitations on the legacy Coreware platform that hindered its product discovery, marketing automation, and layaway program. They engaged Optimum7 to migrate their business to BigCommerce and build the advanced capabilities they needed to compete.

Optimum7 executed a full migration to BigCommerce, delivering a custom Stencil storefront, an Elasticsearch-powered search and filter system, and a fully automated custom layaway functionality. The vendor successfully transferred all data with complete accuracy, preserved SEO rankings via 301 redirects, and configured Klaviyo email automation. This provided Magnum Ballistics with a modern, high-trust storefront and a complete commercial infrastructure that was operational from the first day of launch.

Magnum Ballistics