Case Study: LC Engineering modernizes automotive eCommerce and preserves SEO with Optimum7

LC Engineering migrates 273,000+ orders with Optimum7

LC Engineering, a performance automotive parts specialist, faced the complex challenge of migrating its large-scale eCommerce operation from Volusion to BigCommerce without losing historical data, disrupting SEO, or sacrificing its unique vehicle-first browsing and configurable KIT product functionality. Optimum7 was tasked with this enterprise-level platform migration to modernize the foundation while preserving decades of operational history and customer trust.

Optimum7 executed a controlled migration strategy that included a custom Year-Make-Model finder and a custom KIT product configurator to replicate and enhance the specialized shopping experience. The solution successfully migrated over 273,000 orders, 154,000 customer accounts, and 6,700+ products with zero data loss, zero SEO disruption, and no downtime. Optimum7's work provided LC Engineering with a stable, scalable foundation that reduced fitment-related support inquiries and maintained organic search visibility.

LC Engineering