Case Study: Imex Canada restores organic lead flow with Optimum7 SEO

Imex Canada boosts organic sessions 1631% with Optimum7

The customer, Imex Canada, a supplier of high-value mining and industrial equipment, faced a significant erosion of its organic search presence by early 2025. Key procurement terms had slipped in rankings, causing a near halt in non-branded organic sessions and qualified lead flow. This placed immediate pressure on their sales pipeline, as first-page visibility is critical for being shortlisted by industrial buyers. Optimum7 was engaged to implement an SEO strategy to reclaim this visibility and make organic search a commercially dependable channel again.

Optimum7 executed a comprehensive technical SEO rebuild focused on stabilizing the site's infrastructure, consolidating its authority, and creating intent-aligned landing pages for high-value industrial terms. The solution also included expanding topical depth and optimizing for modern SERP features. As a result, Imex Canada dramatically improved its organic visibility, with tracked keywords expanding and regaining top placements. Most importantly, organic sessions increased by over 1600% and monthly form submissions returned, restoring a steady flow of qualified leads from search and re-establishing the company as a credible contender in supplier shortlists across Canada and the US.

Imex Canada