Case Study: Gray & Sons Jewelers boosts organic traffic and email revenue with Optimum7

Gray & Sons Jewelers boosts organic traffic 35% with Optimum7

Gray & Sons Jewelers, a luxury watch and jewelry store, needed to significantly increase organic traffic and online visibility for their eCommerce site. They partnered with vendor Optimum7 to overhaul their digital marketing strategy, which included a focus on SEO, content marketing, and a migration from their existing email platform to Klaviyo.

Optimum7 implemented a comprehensive solution involving organic SEO, content marketing, guest blog posts for online PR, and eCommerce site optimizations for better usability and speed. They also successfully managed the migration to the Klaviyo email marketing platform. As a result, Gray & Sons saw a 35% increase in organic traffic, a more than 50% increase in top-ranking keywords, and a 72% boost in leads and purchases generated through email marketing.

Gray & Sons Jewelers