Case Study: Garrett Metal Detectors achieves 100%+ organic growth with Optimum7

Garrett Metal Detectors boosts organic impressions 102.1% with Optimum7

Garrett Metal Detectors, a manufacturer serving both hobbyist and security professional markets, faced a severe decline in organic performance following a site migration. The issues included lost link equity from improper redirects, blog content dropping out of Google's index, duplicate content, and compromised revenue data. They hired vendor Optimum7 to perform an SEO recovery to stabilize the site and regain lost authority before any growth could be pursued.

Optimum7 began with a comprehensive technical audit and remediation to fix the migration's failures. This included implementing missing redirects, restoring indexation, consolidating duplicate content, and correcting the GA4 tracking configuration. Once the foundation was stable, they optimized category and product pages and developed new content. As a result, Optimum7 helped Garrett increase monthly organic clicks by 34.7% and more than double its monthly impressions to over 2.1 million, all while restoring accurate revenue attribution.

Garrett Metal Detectors