Case Study: Foam Order achieves headless commerce for fully configurable products with Optimum7

Foam Order launches 100% configurable commerce with Optimum7

Foam Order, a custom foam manufacturer, faced significant challenges with their legacy eCommerce platform, which struggled to handle their unique business model of selling fully configurable, made-to-order products. Their complex configuration process required real-time pricing, validation, and integration with operational systems, which their old platform could not support reliably. They partnered with vendor Optimum7 to engineer a modern headless commerce solution built for their specific needs.

Optimum7 implemented a headless architecture using Next.js and BigCommerce, creating a custom product configurator with real-time 3D visualization, pricing updates, and validation to guide customers. The solution integrated seamlessly with Foam Order's backend systems for pricing and fulfillment. The results included a platform that supports complex configuration journeys at scale, reduces fulfillment errors with structured order data, and protects SEO continuity through a careful migration. This provided Foam Order with a stable, scalable foundation for growth.

Foam Order