Case Study: Florida National University boosts organic traffic and leads with Optimum7

Florida National University boosts organic traffic 750% with Optimum7

Florida National University (FNU), a university in Miami, was struggling with its online visibility despite offering strong academic programs. Competing institutions were outranking them in search results, making it difficult for prospective students to find them. To address this challenge, FNU partnered with the vendor Optimum7 for digital marketing services including SEO, content marketing, and Facebook advertising.

Optimum7 implemented a comprehensive strategy that included creating targeted content, performing technical SEO, and developing dynamic calls-to-action. This solution dramatically increased FNU's online presence. The results were a 1,093% increase in ranking keywords, a 750% surge in organic traffic, and a 400% increase in organic leads, effectively connecting more prospective students with the university's programs.

Florida National University