Case Study: Fasteners Direct Doubles Page One Rankings with Optimum7

Fasteners Direct doubles page one rankings in 3 months with Optimum7

Fasteners Direct, a leading distributor of industrial fasteners, faced the challenge of migrating its extensive e-commerce operations from an outdated INxSQL backend to a modern platform without losing data or SEO value. They engaged Optimum7 to handle this complex site migration to BigCommerce and to implement a strategic SEO program to enhance their digital visibility and drive growth.

Optimum7 executed a flawless migration of approximately 20,000 products and implemented a real-time API integration with the client's ERP. They simultaneously developed a modern BigCommerce storefront and launched a comprehensive SEO strategy that included a content hierarchy map and extensive on-page optimization. As a result, Optimum7 doubled the client's page one keyword rankings from 700 to 1,400 within three months, drastically increasing organic traffic and driving significant sales opportunities.

Fasteners Direct