Case Study: Davidson Defense boosts firearm checkout conversions with Optimum7's FFL API integration

Davidson Defense launches FFL checkout functionality in 10 minutes with Optimum7

Davidson Defense, a manufacturer and retailer of firearms and accessories, faced a challenge in its eCommerce checkout process due to federal regulations requiring firearms to be shipped to a licensed dealer. This obstacle was causing a poor customer experience and potential lost revenue. To address this, they enlisted vendor Optimum7 to implement an FFL API solution.

Optimum7 integrated its proprietary FFL API with Davidson Defense's 3dcart online stores. This solution added a map at checkout that allowed customers to easily locate and select a licensed dealer, automatically populating the shipping fields. This streamlined process prevented order cancellations and enhanced the customer journey. The implementation by Optimum7 successfully removed a major obstacle to revenue growth for Davidson Defense.

Davidson Defense