Case Study: Cuban Crafters boosts online shopping with Optimum7

Cuban Crafters skyrockets revenue in 6 months with Optimum7

Cuban Crafters, an online retailer of premium Cuban cigars based in Miami, faced a challenge with their eCommerce site's user experience and design. They partnered with vendor Optimum7 to make their web store more attractive and user-friendly to better serve their online shoppers and stimulate conversions.

Optimum7 implemented a solution involving BigCommerce template customization and custom programming. This included redesigning the site's structure and UI, adding improved navigation, and grouping products by type and brand to make them easier to find and compare. The work performed by Optimum7 successfully enhanced the user experience, leading to increased user engagement and a significant revenue growth for Cuban Crafters within six months.

Cuban Crafters