Case Study: Crystals and Stones builds a distinctive eCommerce presence with Optimum7

Crystals and Stones boosts customer acquisition and recurring payments with Optimum7

Crystals and Stones, an online retailer of healing crystals and energy stones, sought to build a distinctive online presence and establish a new eCommerce business from scratch. They partnered with vendor Optimum7 to achieve brand recognition and connect with their target audience through digital platforms.

Optimum7 implemented a comprehensive solution that included eCommerce development on BigCommerce, website design with a spiritual-themed color scheme, branding strategy, content marketing, and a subscription box service with recurring payments. Their work also encompassed SEO, social media marketing, and optimizing the checkout flow with conversion elements. As a result, Optimum7 helped Crystals and Stones effectively acquire customer data for forecasting and saw positive results in customer acquisition costs and the number of attracted customers.

Crystals and Stones