Optimum7
64 Case Studies
A Optimum7 Case Study
The customer, Bulb Daddy, a company with over 50 years of experience in industrial lighting, sought to improve its customer experience and increase eCommerce conversion rates. Their challenge was to safely migrate their online store from the Volusion platform without losing data or search engine ranking. They enlisted the vendor, Optimum7, to handle this eCommerce platform migration to BigCommerce.
Optimum7 executed a detailed migration strategy for Bulb Daddy, moving critical data including products, orders, and customer information to BigCommerce. They implemented 301 redirects to preserve SEO authority and customized a responsive BigCommerce template with the client's branding and key functionalities. The vendor successfully achieved the migration on time, boosting the client's product visibility and conversions.