Case Study: BSI Achieves 1,507% Organic Traffic Growth with Optimum7

BSI grows organic traffic 1,507% with Optimum7

BSI, a developer of payroll tax compliance software, faced significant challenges with low organic search visibility and a website that failed to convert traffic. Their vendor, Optimum7, was engaged to rebuild the digital foundation needed to compete, as the site lacked a content strategy, had unoptimized service pages, and undercut the product's quality.

Optimum7 implemented a comprehensive strategy that included a website redesign, technical SEO fixes, a new content program, on-page optimization, and targeted link building. The results were substantial: organic traffic grew by 1,507%, from 140 to 2,250 monthly visitors, and page 1 keywords increased nearly 12x. For BSI, Optimum7 transformed organic search into a reliable acquisition engine, delivering highly qualified buyers actively researching solutions.

BSI