Case Study: Arlyn Scales boosts organic traffic and eCommerce performance with Optimum7

Arlyn Scales ranks on page one for thousands of keywords with Optimum7

Arlyn Scales, a provider of industrial scales and custom weighing solutions, sought to grow its online visibility and improve its eCommerce operations. Their existing headless commerce site lacked marketing and development efforts. They partnered with Optimum7 to migrate their platform and implement a comprehensive digital marketing strategy.

Optimum7 migrated the site from Volusion to BigCommerce for scalability and SEO, designed a new WordPress front-end, and executed an advanced SEO and retargeting campaign. A custom solution was also developed to track phone calls via session IDs. As a result of working with Optimum7, Arlyn Scales achieved a first-page Google ranking for thousands of keywords, significantly increasing organic traffic.

Arlyn Scales