Case Study: Hardie’s Fresh Foods achieves 20% mileage reduction and 14% increase in delivery capacity with OptimoRoute

Using OptimoRoute, Hardie’s Fresh Foods Reduces Mileage by 20% While Increasing Delivery Capacity by 14%

Hardie’s Fresh Foods, a major Texan fresh‑food distributor operating 160 refrigerated trucks and making over 8,000 deliveries a week, needed to cut costs and modernize its planning to reduce miles and trucks while improving on‑time performance. To do this it implemented OptimoRoute’s route‑optimization software (with integration to its Produce Pro ERP) to replace static planning and enable faster, data‑driven decisions.

OptimoRoute provided optimized routing and advanced modeling tools that immediately lowered fleet mileage by 20%, increased delivery capacity by 14% (about 330 extra deliveries per day), and reduced driver costs ~12%; planning became 8x faster with 60% fewer planners, and on‑time delivery improved from 89% to 94% (rising 1.5% MoM). OptimoRoute’s simulation capabilities also let Hardie’s confidently project new workflows and commit to additional customers without guesswork.

Hardie’s Fresh Foods

Arley Garner

Logistics Manager