Case Study: Tomato Mountain Farm quadruples deliveries and scales profitably with OptimoRoute

Tomato Mountain Farm Quadruples Deliveries With OptimoRoute

Tomato Mountain Farm, a Brooklyn, Wisconsin–based CSA delivering local organic produce, was struggling with manual routing that caused costly errors and prevented scalable growth. Seeking a solution to eliminate human mistakes and better plan deliveries, the farm adopted OptimoRoute’s route-optimization and scheduling software to handle their growing subscription and multi-farm logistics.

By implementing OptimoRoute, Tomato Mountain Farm automated route planning, used live tracking and analytics, and reorganized territories for consistent weekly deliveries. The results were dramatic: membership grew from 300 to 1,200 in 30 days, delivery efficiency improved by 300%, the driver fleet increased 50% while remaining profitable, delivery days expanded from 2 to 4 per week, and decision-making was sharpened via OptimoRoute’s analytics dashboard.

Tomato Mountain Farm

Claire Molek

CSA Facilitator