Case Study: The Little Posy Co. achieves seamless Valentine’s Day delivery of 1,000 orders with OptimoRoute

The Valentine’s Day Rush + OptimoRoute Is The Perfect Match

The Little Posy Co. is a Perth-based flower delivery service that processes about 1,000 orders a week and normally operates with 15 florists and 20 drivers under logistics manager Gabby Maynard. Faced with a time-consuming, inflexible manual planning process and the extreme single-day surge of Valentine’s Day (about 5x normal daily volume), The Little Posy Co. implemented OptimoRoute’s route-planning software to automate and scale its deliveries.

OptimoRoute automated route planning, letting Maynard create efficient routes in minutes, scale drivers from 20 to 60 via flexible monthly pricing, and handle 1,000 Valentine’s Day orders with minimal extra planning effort. As a result OptimoRoute enabled 80% of pre-orders to be delivered before noon, cut mileage (supporting the company’s carbon-neutral goals), simplified last-minute changes, and freed staff to expand product offerings—turning an otherwise impossible day into a smoothly managed operation.

The Little Posy Co.

Gabby Maynard

The Little Posy Co.