Case Study: Eldum rétt achieves 1,000+ weekly deliveries, rapid replanning and live customer tracking with OptimoRoute

OptimoRoute Helps Eldum rétt Be the Efficient, Dynamic and Responsive Company Its Customers Need

Eldum rétt, an Icelandic meal-kit delivery company serving roughly 1,000 customers per week, faced rapidly growing demand that made manual route planning and delivery scheduling impractical. After an unsuccessful stint with another tool, Eldum rétt deployed OptimoRoute’s delivery route optimization software to handle 1000+ orders with multiple constraints, reduce repeat delivery attempts, and provide timely customer notifications.

OptimoRoute let Eldum rétt plan a regular week in under an hour, reoptimize routes in minutes when unexpected changes occur, and use Service Areas to flexibly reassign jobs—boosting responsiveness, customer satisfaction and retention. OptimoRoute’s Realtime Order Tracking with integrated email notifications gave customers Uber‑like live arrival times, significantly reducing missed deliveries for perishable kits and making the operation scalable for future growth.

Eldum rétt

Kristófer Leifsson

Eldum rétt