Case Study: Clarke Customer Care achieves 15% more onsite visits and saves 2 man-hours per day with OptimoRoute

Clarke Customer Care Built a Profitable Business Using OptimoRoute

Clarke Customer Care, a standalone after-sales business spun out of Clarke Kitchen & Design Showroom, faced rapid growth and complexity managing 24 technicians across five New England states. Their existing routing software couldn’t handle last‑minute changes, mobile updates, skills/parts matching, or accurate customer time windows, leaving dispatchers tied up in manual calls and limiting capacity. To solve this they turned to OptimoRoute’s route optimization and scheduling platform.

OptimoRoute delivered dynamic replanning, a driver mobile app, skills‑based technician matching, real‑time order tracking and automated customer notifications. As a result Clarke increased onsite visits by about 15% per day, boosted daily order throughput 10–15% (roughly 20 additional jobs possible), maintained an 80% first‑time fix rate, and reclaimed roughly 2–3 dispatcher hours per day; around 75% of orders can be changed midweek and schedules are now planned two days in advance. OptimoRoute’s flexibility and quick ROI materially improved Clarke Customer Care’s productivity and customer experience.

Clarke Customer Care

Pam Smedberg

Director of Operations