Case Study: MILSIG Direct achieves 1,400+ new subscribers with OptiMonk

How Our Lucky Wheel Maker Messenger Popup Won 1400 Leads in 2 Months

MILSIG Direct, part of Evan Henshaw’s two Shopify stores, struggled with low conversion rates and high bounce rates on its ecommerce site. To address the problem, the team turned to OptiMonk for targeted popup messaging and visitor engagement tools.

OptiMonk helped MILSIG Direct implement a Messenger popup campaign, paired with Recart for Facebook Messenger follow-up, along with a gamified lucky wheel popup on the related PatchPanel store. With exit-intent and timed targeting, the campaigns generated over 1,400 new subscribers in two months and increased monthly conversions by 10%, including a 74% conversion rate on the Messenger campaign.

MILSIG Direct

Evan Henshaw

Owner