Case Study: Boom! By Cindy Joseph boosts ecommerce revenue with OptiMonk

BOOM by Cindy Joseph - Customer Case Study

BOOM! by Cindy Joseph, the pro-age beauty brand behind BoomByCindyJoseph.com, needed to improve conversions from its cold ecommerce traffic. The team was sending visitors to a pre-sell engagement page with “5 Makeup Tips for Older Women,” but 99.5% of visitors still left without buying or subscribing.

OptiMonk helped BOOM! implement targeted onsite popups, including a multi-step exit-intent campaign, an ebook lead magnet, and a 10% discount offer for high-intent visitors. In 30 days, these campaigns generated $148,297 in extra revenue, drove 8,997 new subscribers, and increased session duration by 25.6% and pages viewed by 14.1%, with 1.06% of popup viewers converting and 19.39% of offer-accepting visitors purchasing.

Boom! By Cindy Joseph

Ezra Firestone

Chief Executive Officer & Co-Founder