Case Study: AVON Cosmetics achieves 150% more orders with OptiMonk

AVON Cosmetics - Customer Case Study

AVON Cosmetics, the Hungarian arm of the international beauty brand AVON, wanted to improve online conversions in a market where most visitors leave ecommerce sites without buying. Their main challenges were building a stronger newsletter list, reducing cart abandonment, and promoting seasonal offers more effectively. To address these goals, they turned to OptiMonk’s onsite retargeting and popup solutions.

Using OptiMonk, AVON Cosmetics ran segmented popup and sidebar campaigns for newsletter signups, cart-abandonment recovery, and seasonal promotions such as Black Friday. The campaigns were tailored by traffic source, device, cart value, and visitor behavior, helping AVON collect over 5,000 subscribers, reduce cart abandonment by 16.5%, and increase orders from traffic redirection campaigns by 150% in 2017 versus the previous year.

AVON Cosmetics

Ildikó Siklósi

E-commerce Supervisor