Case Study: Uniting Vic.Tas achieves stronger organic growth with Optimising SEO and migration support

Uniting Vic.Tas grows organic traffic 50% with Optimising

Uniting Vic.Tas, the community services arm of the Uniting Church across Victoria and Tasmania, faced the complex challenge of consolidating 21 separate agencies with over 25 legacy websites into a single digital presence. The organisation needed to migrate these sites without losing their hard-earned organic search equity while also managing ongoing SEO across dozens of distinct service verticals and physical locations. They partnered with Optimising to address this multifaceted SEO and migration challenge.

Optimising executed a strategic migration, consolidating the legacy sites onto a new domain with careful redirect mapping and link reclamation. They implemented a multi-vertical SEO strategy with tailored approaches for each service area and a dedicated local SEO plan for their 38+ Early Learning centres. As a result, Uniting Vic.Tas's main site achieved 50% organic traffic growth, their Early Learning subdomain saw 39% growth, and the new domain achieved a strong Domain Rating of 66. Over their six-year partnership, Optimising helped build a unified and highly visible online platform for the organisation.

Uniting Vic.Tas