Case Study: Tourism Western Australia improves AI search visibility with Optimising

Tourism Western Australia builds a 12-month AI search roadmap with Optimising

Tourism Western Australia needed to adapt their website to be discovered by travelers using AI search platforms like ChatGPT, Perplexity, and Google's AI Mode for trip planning. They engaged Optimising to conduct a comprehensive audit and develop a generative strategy to address this new challenge.

Optimising delivered a two-stage engagement, first auditing how AI platforms interact with the site and tracking performance across 438 travel queries. They then provided AI-optimized content templates and a 12-month implementation roadmap. The project gave Tourism Western Australia a clear picture of their competitive position and a prioritized list of technical fixes to improve their AI visibility.

Tourism Western Australia