Case Study: Tiger Mist achieves 617% more non-branded organic clicks with Optimising

Tiger Mist grows non-branded organic clicks 617% with Optimising

Tiger Mist, a fashion brand with a loyal customer base, faced the challenge of relying too heavily on branded search traffic and having limited visibility for category terms like "satin dresses." Their website also had significant technical issues due to a shared codebase and an upcoming migration from Headless Shopify to Shopify Plus posed a risk to their existing rankings. They partnered with Optimising to address these problems and expand their organic reach.

Optimising implemented a comprehensive solution, starting with technical SEO hygiene across thousands of pages. They then rebuilt and expanded the category page architecture with proper supporting content and integrated it into the main navigation. Optimising successfully managed the Shopify Plus migration, protecting rankings and improving the international setup. The results were transformative: a 617% year-on-year increase in non-branded organic clicks, a 222% rise in total organic traffic, and an average search position improvement of over 20 places, establishing Tiger Mist as a category leader.

Tiger Mist