Case Study: The Good Guys strengthens online retail presence with Optimising SEO consulting

The Good Guys strengthens SEO with Optimising in 18+ months

The Good Guys, a major Australian appliance retailer, sought to solidify its position as a top online destination amidst a competitive e-commerce landscape. They engaged the SEO consulting services of Optimising to help reflect their strong offline presence online and become the best possible retailer for their customers.

Optimising implemented a strategic solution that included enhancing product content with key details like measurements, improving on-page SEO elements, and developing comprehensive buying guides. They also made significant technical improvements to site architecture, internal linking, and page speed to create a more seamless user experience. As a result of this work, Optimising helped strengthen The Good Guys' online retail presence over an 18-month ongoing partnership.

The Good Guys