Case Study: Richmond Football Club kicks goals online with Optimising

Richmond Football Club’s 7-year digital partnership with Optimising

For 7 years, Optimising has partnered with Richmond Football Club to support a wide range of digital challenges. The vendor provided SEO, paid advertising, and custom web development services to help the club with fan engagement initiatives, membership drives, and the unique digital needs of its various external projects and educational institutes.

Optimising implemented creative, one-of-a-kind solutions including targeted social ad campaigns, a custom voting platform, and SEO consulting. This long-term partnership contributed to the club's successful periods, helping to drive revenue through memberships, tickets, and products while supporting Richmond FC through both low points and major victories, including a recent Premiership.

Richmond Football Club