Case Study: Penfolds achieves 11,000+ monthly organic visitors with Optimising SEO migration

Penfolds reaches 11,000+ monthly organic visitors with Optimising

The customer, Penfolds, a globally recognised Australian wine brand, faced a high-risk SEO challenge. They needed to migrate their US ecommerce site from Salesforce Commerce Cloud to Shopify while also moving from a subfolder to a standalone subdomain, which would be treated by Google as an entirely new site. The vendor, Optimising, was tasked with executing this complex migration without losing the significant organic traffic the US market contributed.

Optimising implemented a comprehensive strategy involving a dual-layer redirect solution using Cloudflare and Shopify, a complete international targeting framework, and a new US-specific organic growth program. The results were highly successful; within four months, the new site grew to over 11,000 estimated monthly organic visitors and ranked for over 200 keywords without any disruption from the migration. This allowed Penfolds to launch into the competitive US market with a strong organic presence from day one.

Penfolds