Case Study: New Dawn Paving boosts organic traffic with Optimising's SEO-first website rebuild

New Dawn Paving boosts organic traffic 40% with Optimising

New Dawn Paving, a specialist in permeable paving for domestic and commercial clients, faced the challenge of launching a new website for a brand refresh without losing their strong existing search engine rankings and organic traffic. They partnered with Optimising to manage this SEO-first website rebuild.

Optimising combined its SEO expertise with its in-house web development team to execute a complete rebrand. The solution involved updating content, ensuring technical SEO elements were sound, and carefully managing URL changes. This strategy delivered a new website that not only maintained but improved upon their previous performance. As a result, New Dawn Paving achieved a 40% year-over-year increase in organic traffic.

New Dawn Paving