Case Study: Nando's achieves local SEO and organic growth with Optimising

Nando's boosts Auckland revenue 180% with Optimising

Nando's, a popular chicken restaurant chain with over 150 locations in Australia and New Zealand, faced the challenge of managing SEO at an enterprise scale. They needed to improve local search visibility for each restaurant, compete with other chicken chains, and launch new revenue streams like catering and grocery products into organic search from day one. The vendor Optimising was tasked with helping them dominate search across these multiple channels and markets.

Optimising implemented a comprehensive SEO strategy focused on local search at scale, branded term dominance, and support for new revenue streams. This included creating optimized pages for every location, managing Google Business Profiles, and launching campaigns for new services like catering. The results included over 12,000 new monthly visits from "nandos menu" searches alone, a 110% increase in traffic to the careers page, and double-digit revenue growth for locations in competitive markets. The vendor Optimising also helped Nando's successfully expand into New Zealand, resulting in a 180% revenue growth for their Auckland page.

Nando's