Case Study: Mons Royale grows organic revenue 50% with Optimising's international SEO and migration support

Mons Royale grows organic revenue 50% with Optimising

Mons Royale, a merino wool performance apparel brand, faced significant international SEO challenges across its six regional Shopify storefronts. Their issues, as addressed by Optimising, included inconsistent hreflang tags causing the wrong stores to rank in search results, a problematic region selector page that hoarded authority and skewed analytics, and the complexity of a high-stakes US site migration alongside fragmented multi-store reporting.

Optimising implemented a comprehensive solution that involved rebuilding the hreflang structure, successfully migrating the US subdomain to the root, consolidating the region selector, and launching a multi-region content program. The results were substantial, with organic revenue growing 50% year on year and traffic up 22%. The US migration was executed without any traffic loss and led to an immediate uplift, while the Australian site reclaimed the top spot in its home market, demonstrating the effectiveness of the strategy deployed by Optimising.

Mons Royale