Case Study: Maid to Clean outranks national franchises in Melbourne with Optimising SEO

Maid to Clean dominates Melbourne SEO for 8+ years with Optimising

Over eight years, Optimising partnered with Maid to Clean, a local Melbourne cleaning service, to tackle a significant SEO challenge. The company faced intense competition from national franchises with larger budgets for high-value keywords like "end of lease cleaning Melbourne." A key difficulty was Melbourne's suburb-based search behavior, which made it hard to capture local demand effectively with a generic approach.

Optimising implemented a multi-faceted SEO strategy for Maid to Clean, which included restructuring service pages, creating dedicated location pages for key suburbs, and heavily optimizing the high-value end of lease cleaning page with trust-building elements. They also managed the company's Google Business Profiles to enhance local visibility. The results from Optimising's work were substantial, with Maid to Clean consistently achieving top organic search positions, which became the foundation for the business's sustained growth over the long-term partnership.

Maid to Clean