Case Study: Kat the Label achieves 365% organic click growth with Optimising SEO

Kat the Label grows organic clicks 365% with Optimising

Kat the Label, a new global lingerie and bridal brand, faced the challenge of low organic search visibility for its non-branded category terms despite growing brand awareness. To build a foundation for growth in the US market, they engaged the SEO agency Optimising as a strategic partner.

Optimising provided a strategic SEO framework, focusing on technical foundations, category architecture, and mentoring the internal team. This solution drove a +365% year-on-year increase in organic clicks and a +329% growth in non-branded clicks. The agency helped Kat the Label achieve page-one Google rankings for highly competitive terms like 'bridal lingerie' and 'lingerie sets', significantly increasing its domain authority and estimated monthly traffic.

Kat the Label