Case Study: Jim's Mowing achieves 47% organic traffic growth with Optimising

Jim's Mowing grows organic traffic 47% with Optimising

Jim's Mowing, an Australian lawn care and home services franchise, faced the challenge of modernizing its digital presence to maintain market leadership. The company needed to strengthen its local SEO across hundreds of franchise locations and increase visibility for non-branded search terms. The vendor, Optimising, was engaged to implement a comprehensive SEO program to address these challenges.

Optimising executed a solution focused on four key areas: a successful website migration, comprehensive local SEO for all franchises, a targeted content strategy, and authority-building enhancements. The results were significant, with a 47% growth in organic traffic, over 50,000 monthly organic clicks, and top 5 rankings for key terms in all Australian capital cities. The campaign also positioned Jim's Mowing for the future with prominent visibility on major AI search platforms.

Jim's Mowing