Case Study: Ingenia Holiday Parks protects 200K monthly visits with Optimising SEO migration support

Ingenia Holiday Parks protects 200K monthly visits with Optimising

Ingenia Holiday Parks, a leading Australian holiday park brand, faced the significant challenge of migrating its high-traffic WordPress website to a headless CMS without losing its strong organic search presence, which drove hundreds of thousands of visits and bookings each month. The vendor, Optimising, was tasked with safeguarding this critical acquisition channel, as a mishandled migration risked handing visibility and revenue to competitors in the highly competitive travel market.

Optimising implemented a meticulous three-phase strategy involving deep pre-migration planning, hands-on collaboration with developers during the build, and four weeks of intense post-launch monitoring. The solution successfully protected over 200,000 monthly organic visits, doubled year-on-year search impressions, and strengthened visibility for key non-branded location searches. Most importantly, Ingenia Holiday Parks maintained consistent booking patterns throughout the high-risk transition, achieving a stable migration with measurable gains.

Ingenia Holiday Parks