Case Study: I.AM.GIA achieves 200% more organic clicks with Optimising

I.am.gia boosts organic clicks 200% with Optimising

The global fashion label I.AM.GIA faced significant SEO challenges, including over-reliance on branded traffic and a shared website codebase with technical issues. Partnering with Optimising, the brand needed to solve these foundational problems while carefully managing a risky migration to Shopify Plus to protect existing rankings and improve visibility for non-branded category searches.

Optimising rebuilt I.AM.GIA's technical SEO foundations and collection page architecture at scale, ensuring new collections were optimized from launch. They successfully managed the Shopify Plus migration across five international markets, protecting rankings. The efforts by Optimising resulted in a 200% increase in total organic clicks, a 156% growth in non-branded traffic, and an average search position improvement of over 14 places.

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