Case Study: I Love Linen achieves 10x ROAS with Optimising Google Ads

I Love Linen - Customer Case Study

I Love Linen, a luxury linen brand founded by Lauren Roe, partnered with Optimising to launch and test a new Pure Linen product line online. The challenge was to quickly generate sales and validate demand for the new range in a short timeframe, using Google Ads to reach people already searching for linen products.

Optimising implemented a multi-step Google Ads strategy, including comprehensive paid search campaigns, highly targeted ad creative, and remarketing to bring back non-buyers. The campaign delivered explosive month-on-month revenue growth, increased paid traffic by 300%, and achieved over 10x return on ad spend on non-branded Pure Linen keywords.

I Love Linen

Lauren Roe

Founder