Case Study: I Love Linen achieves 10X ROAS over 5 years with Optimising

I Love Linen achieves 10x ROAS in 5 years with Optimising

I Love Linen, a luxury linen brand founded by Lauren Roe, sought to successfully launch a new 'Pure Linen' product line online and quickly test the market. The challenge was to generate sales in a short timeframe. To achieve this, the company partnered with the vendor, Optimising, which was tasked with managing a paid advertising strategy.

Optimising implemented a comprehensive Google Ads campaign that included targeted keyword strategies and remarketing. Through continuous optimisation focused on improving click-through rates and reducing costs, the campaign delivered exceptional results. The vendor, Optimising, helped I Love Linen achieve a remarkable 10x return on ad spend for non-branded keywords, along with a 300% increase in traffic from paid campaigns, leading to plans for international expansion.

I Love Linen