Case Study: Hostplus protects organic traffic and search performance with Optimising SEO migration support

HostPlus protects organic traffic through website migration with Optimising

Hostplus, a leading Australian superannuation fund, faced the challenge of migrating its website to Adobe Experience Manager without losing its valuable organic search traffic. To safeguard their SEO performance during this complex technical migration, they engaged the digital marketing agency Optimising.

Optimising provided comprehensive SEO support throughout the migration process. This involved conducting pre- and post-migration audits, implementing crucial URL redirects to preserve link equity, and ensuring all development adhered to SEO best practices. As a result of Optimising's involvement, Hostplus successfully maintained its previous levels of organic traffic and overall website performance after the move to the new platform.

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