Case Study: Henne achieves sustainable organic growth with Optimising SEO

Henne boosts revenue 30% with Optimising

Henne, a minimalist Australian fashion brand, partnered with Optimising for ongoing SEO strategy and consulting to build a sustainable organic search growth engine. Their challenge was to increase non-branded traffic and make organic search a reliable revenue channel without compromising their curated brand identity on their Shopify Plus store.

Optimising implemented a strategy that aligned SEO with Henne's fortnightly product drops, focusing on technical improvements and optimised collection pages. The solution preserved the site's minimalist aesthetic while significantly improving visibility. As a result, Henne saw a 30% increase in overall revenue growth, a 9% rise in average order value, and substantial growth in rankings for high-value, non-branded keywords.

Henne