Case Study: Footgear achieves 89% organic revenue growth with Optimising

Footgear grows organic revenue 89% with Optimising

Footgear, a Brisbane-based premium footwear retailer, faced significant challenges with their Shopify store, including thousands of duplicate product pages creating canonicalization issues and a lack of content targeting the medical conditions and occupations their customers searched for. The vendor, Optimising, was engaged to address these SEO problems ahead of a platform migration that threatened their organic performance.

Optimising implemented a comprehensive technical SEO fix for the duplicate content and created new condition-based and occupation-focused collection pages. They also developed a podiatry content hub to establish authority. As a result, Footgear achieved their best-ever month for organic revenue, with a 64.7% month-on-month and an 89% year-on-year growth during peak trading season.

Footgear