Case Study: Dental Boutique achieves 129% organic traffic growth with Optimising

Dental Boutique grows organic traffic 129% with Optimising

The customer, Dental Boutique, is one of Australia's largest cosmetic dental practices with over 40 clinics. Their challenge was an over-reliance on branded search traffic, which caused them to miss out on potential new patients searching for high-intent, non-branded terms like specific dental services in their cities. The vendor Optimising was engaged to address this SEO challenge.

Optimising implemented a comprehensive local SEO strategy, creating unique service and location pages, executing a systematic citation strategy, and optimizing for AI search platforms. This solution drove a 129% increase in total organic clicks and a 102% increase in non-branded clicks. The measurable impact included a significant rise in new patient enquiries and greatly reduced reliance on paid advertising.

Dental Boutique