Case Study: Chemist Warehouse achieves 75% organic traffic growth with Optimising SEO

Chemist Warehouse grows organic traffic 75% with Optimising

Chemist Warehouse, Australia's largest discount pharmacy chain, faced a significant challenge when migrating its ecommerce platform from a legacy Kentico system to a new composable commerce stack built on commercetools. The 18-month migration risked severely disrupting organic search revenue, which is critical as online is the front door to their vast physical network. The vendor, Optimising, was tasked with protecting and then growing organic visibility throughout this complex transition and for its sister brands, Amcal and Discount Drug Stores.

Optimising embedded its SEO expertise into the project from day one, working directly with the platform build partner, Convert Digital, to ensure SEO requirements were integrated into every technical decision across the new architecture. This proactive approach prevented any post-migration traffic drop. Following the successful go-live with zero disruption, Optimising shifted to aggressive optimization, driving a 75% growth in organic traffic, a 27% increase in orders, and a 40% higher conversion rate year on year across the three brands.

Chemist Warehouse