Case Study: Cake Decorating Central grows organic traffic and revenue with Optimising's SEO strategy

Cake Decorating Central increases revenue 434% in 3 months with Optimising

Optimising helped Cake Decorating Central, a multi-location baking supplies retailer, overcome the challenge of an outdated Magento website and a lack of digital marketing presence. The customer needed to replatform and develop a strategy to compete online and drive sales.

The solution involved a partnership where Optimising managed the SEO transition to a new Shopify store built by The Hope Factory, followed by a comprehensive SEO and paid search strategy. The results were dramatic, with a 434% increase in revenue and a 313% increase in average order value within just three months of the new site's launch.

Cake Decorating Central