Case Study: adidas achieves 80% organic traffic growth across APAC with Optimising

Adidas grows organic traffic 80% with Optimising

adidas, a global leader in the sportswear industry, aimed to significantly increase its organic search traffic and digital presence across its Asia-Pacific (APAC) websites. Despite strong brand recognition, five years of incremental efforts had yielded minimal growth. They enlisted the SEO services of Optimising to overcome challenges related to complex website taxonomies, underperforming product pages, and content that was siloed on other international sites.

Optimising implemented a holistic SEO strategy that included comprehensive on-page optimisation, an enhanced internal linking structure for product pages, and a content porting strategy to localise high-performing blog posts for APAC audiences. They also conducted a deep review and optimisation of the site's taxonomy and filtering systems. This approach resulted in an over 80% increase in organic traffic to the Australian site, breaking through 1 million monthly visitors, and a year-over-year increase of 1.15 million users across the APAC region.

Adidas